A group of restaurants banded together to declare 'The Great American Takeout' day to keep the industry functioning during COVID-19. For the majority of restaurants, take-out and delivery are now the only way guests can be served and businesses are uniting to remind people that they're open and willing to serve customers in a safe way.
While people are stuck at home, a coalition of restaurants are urging people to order takeout or delivery from local eateries and inspire others to do the same on social media by using the #TheGreatAmericanTakeout tag. Even beyond The Great American Takeout, which took place on Tuesday, businesses are transitioning to a transitioning to delivery and takeout models.
Restaurant Takeout Holidays
'The Great American Takeout' Urges People to Order Takeout & Delivery
Trend Themes
1. Increased Takeout and Delivery - Restaurants are transitioning to delivery and takeout models as the primary way to serve customers during COVID-19, creating opportunities for innovative delivery platforms and technologies.
2. Restaurant Collaboration - Restaurants are joining forces and forming coalitions to collectively promote takeout and delivery, presenting opportunities for cross-promotion and shared resources.
3. Social Media Engagement - Restaurants are harnessing the power of social media to encourage customers to order takeout and delivery from local eateries, opening up opportunities for creative marketing campaigns and influencer partnerships.
Industry Implications
1. Food Delivery Services - Food delivery services that can provide efficient, reliable, and contactless delivery solutions have the potential to thrive and disrupt the traditional restaurant industry.
2. Digital Marketing and Social Media - Digital marketing agencies that specialize in social media engagement and influencer marketing can help restaurants maximize their online presence and drive takeout and delivery orders.
3. Packaging and Sustainability - Companies that specialize in innovative and eco-friendly packaging solutions can capitalize on the increasing demand for takeout and delivery while addressing sustainability concerns.