The Grandpa Soap Company launched in 1936, but its roots go as far back as 1878 with the creation of a pine tar soap. This soap product has been touted by the brand as a multitasking product that can be used for everything from showering and shampooing to grooming. Now, the company is expanding into haircare with products like pine tar shampoo and conditioner.
The company's new Haircare Collection also introduces other shampoo and conditioner pairs in Buttermilk and Witch Hazel, as well as a Rosemary Shampoo that is meant to be used with the Rose Clay Deep Conditioner to purify, refresh and balance the scalp and hair. In all, the haircare range addresses issues for all hair types with cruelty-free formulas and natural ingredients.
Pine Tar Haircare Collections
The Grandpa Soap Company is Now Launching Its Own Line of Haircare
Trend Themes
1. Multitasking Haircare - Expanding haircare products that offer multiple benefits such as cleansing, grooming, and shampooing to cater to busy consumers.
2. Natural Ingredients - Increasing demand for haircare products with cruelty-free formulas and natural ingredients as consumers prioritize sustainability and health.
3. Targeted Scalp Solutions - Growing market for haircare products that address specific scalp issues, like purifying, refreshing, and balancing, to provide targeted solutions.
Industry Implications
1. Personal Care - Innovative haircare lines that incorporate traditional ingredients and offer versatile solutions create opportunities in the personal care industry.
2. Green Beauty - Utilizing natural ingredients and cruelty-free formulas in haircare products aligns with the growing market for environmentally-friendly and sustainable beauty products.
3. Hair and Scalp Health - Expanding the haircare market with products that focus on specific scalp issues, like purifying, refreshing, and balancing, brings disruption to the hair and scalp health industry.