Whataburger is turning a classic chicken sandwich on its head with the Buffalo Ranch Chicken Strip Sandwich.
Instead of a crispy chicken filet, Whataburger's Buffalo Ranch Chicken Strip Sandwich features three crispy Whatachick'n Strips served side by side on a five-inch bun. The chicken strips are then smothered in the brand's original spicy Buffalo Sauce, a cool Buttermilk Ranch, and then finished with two slices of Monterey Jack Cheese.
While some fans may remember the Buffalo Ranch Chicken Strip Sandwich, it will be a new offering in some markets. As Scott Hudler, Whataburger CMO, said in a recent press release, "While this unique flavor combination will be a welcome return for many Guests, we're also thrilled to introduce it in our new markets."
Buffalo Chicken Strip Sandwichs
Whataburger is Serving Up the Buffalo Ranch Chicken Strip Sandwich
Trend Themes
1. Reinvented Classics - Whataburger's Buffalo Ranch Chicken Strip Sandwich exemplifies how traditional dishes can be transformed with innovative ingredients and flavor combinations.
2. Regional Flavor Adaptation - Introducing the Buffalo Ranch Chicken Strip Sandwich to new markets highlights the strategy of tailoring menu items to suit local tastes and preferences.
3. Brand-driven Signature Sauces - The use of Whataburger's unique Buffalo Sauce and Buttermilk Ranch showcases the growing trend of brands creating proprietary sauces to differentiate their offerings.
Industry Implications
1. Fast Food - Innovative menu items like the Buffalo Ranch Chicken Strip Sandwich can drive excitement and increase consumer loyalty in the highly competitive fast food industry.
2. Food and Beverage - The introduction of novel flavor profiles and unique combinations, as seen with the Buffalo Ranch Chicken Strip Sandwich, is essential for staying ahead in the dynamic food and beverage sector.
3. Consumer Packaged Goods - The focus on proprietary sauces in fast food menus offers opportunities for growth in the consumer packaged goods industry through bottled sauce sales.