Jack in the Box Introduced an Asian Fried Chicken Sandwich
Ellen Smith — February 22, 2018 — Lifestyle
References: jackinthebox & meatpoultry
The influence of pan-Asian food on American cuisine is undeniable, especially when considering the various street food-inspired fast food iterations that restaurant chains are rolling out, like Jack in the Box's new Asian Fried Chicken Sandwich.
The crispy offering was released earlier this month, following a trial period of food truck-inspired sandwiches, including the Crunchy Chicken Banh Mi, the Super Bacon BLT and the Philly Cheese Steak. Now, the fast food brand is trying its hand at Pan-Asian cuisine, with a new sandwich offering that features "crispy fried chicken strips, fresh cucumbers, Asian-style slaw, and gochujang mayo on a toasted rice flour baguette."
This Asian Fried Chicken Sandwich speaks to the growing popularity of street food-inspired offerings, which are favored for its convenience and unique flavor profiles.
The crispy offering was released earlier this month, following a trial period of food truck-inspired sandwiches, including the Crunchy Chicken Banh Mi, the Super Bacon BLT and the Philly Cheese Steak. Now, the fast food brand is trying its hand at Pan-Asian cuisine, with a new sandwich offering that features "crispy fried chicken strips, fresh cucumbers, Asian-style slaw, and gochujang mayo on a toasted rice flour baguette."
This Asian Fried Chicken Sandwich speaks to the growing popularity of street food-inspired offerings, which are favored for its convenience and unique flavor profiles.
Trend Themes
1. Pan-asian Street Food-inspired Cuisine - There is an opportunity for restaurants to create innovative menu items that draw inspiration from the diverse flavors of pan-Asian street food.
2. Food Truck-inspired Fast Food - Fast food chains can explore the concept of food trucks to offer limited edition menu items with unique and bold flavor combinations, attracting a wider range of customers.
3. Convenience of Street Food-inspired Offerings - The popularity of street food-inspired fast food options can inspire businesses to develop creative, on-the-go meal solutions that cater to time-conscious consumers.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the popularity of street food-inspired dishes by offering their own versions with a unique twist or flavor profile.
2. Restaurant - Restaurants can incorporate pan-Asian street food-inspired cuisine into their menus to attract customers seeking diverse and adventurous dining experiences.
3. Food Truck - Food truck operators can experiment with pan-Asian flavors and ingredients to create street food-inspired dishes that appeal to customers looking for quick and flavorful options.
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