Jack in the Box's Honey Butter Chicken Sandwich is Sweet & Savory
Katherine Pendrill — April 10, 2020 — Lifestyle
References: brandeating
Though it may feel like brands have abandoned the chicken sandwich wars of 2019, it seems that Jack in the Box is keeping the competition alive with the debut of a new Honey Butter Chicken Sandwich.
According to some customers, Jack in the Box has been spotted testing a new Honey Butter Chicken Sandwich at locations in Palm Springs, California; McAllen, Texas; and Brownsville, Texas. The new sandwich consists of a crispy-fried chicken filet drizzled with a sweet Honey-Butter sauce and served on a Signature bun with two pickles on the side. According to Jack in the Box, customers can also order Honey Butter Chicken Strips and Honey Butter Chicken Biscuits with the same sweet sauce.
Image Credit: Jack in the Box.
According to some customers, Jack in the Box has been spotted testing a new Honey Butter Chicken Sandwich at locations in Palm Springs, California; McAllen, Texas; and Brownsville, Texas. The new sandwich consists of a crispy-fried chicken filet drizzled with a sweet Honey-Butter sauce and served on a Signature bun with two pickles on the side. According to Jack in the Box, customers can also order Honey Butter Chicken Strips and Honey Butter Chicken Biscuits with the same sweet sauce.
Image Credit: Jack in the Box.
Trend Themes
1. Sweet-and-savory Food Mashups - The popularity of combining sweet and savory flavors presents an opportunity for food brands to experiment with innovative menu items.
2. Sauce Innovation - Developing unique and delicious sauces, like Jack in the Box's Honey-Butter sauce, can create a point of differentiation in a crowded market.
3. Reviving Classic Menu Items - Brands can revive classic or forgotten menu items, like the chicken sandwich, to generate renewed interest from consumers.
Industry Implications
1. Fast Food - Fast food brands can innovate and experiment with menu items to keep up with changing consumer tastes and preferences.
2. Sauce Manufacturing - Companies that specializes in sauce manufacturing can develop unique and delicious sauces for food brands to use on their menu items.
3. Poultry Farming - As the popularity of chicken sandwiches continues, there is an opportunity for poultry farmers to supply the increasing demand for quality chicken products.
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