The Tender’lish brand is launching from FrieslandCampina as a range of meat-free chicken products for consumers to incorporate into their diet. The product range includes the Cripsy Chik’n Fillet Burger, Chik’n Cheese Escalope, Cripsy Chik’n Fillets and Crunchy Chik’n Tenders, which are all set to hit the market this October in the UK. The products feature a chicken alternative that's made with up to 60% skimmed milk for the protein base, which gives it high levels of protein, calcium, iron and fiber.
UK Marketing Lead Alison Lees spoke on the Tender’lish brand saying, "After several years of successive double-digit growth, performance in the meat-alternative category has been challenging over the past six months. However, at a time when some manufacturers are withdrawing from the UK market, FrieslandCampina is confidently investing for future growth, offering something genuinely new, different and superior within the key growth subset of chicken alternatives."
Crispy Meat-Free Chicken Products
Tender’lish Includes Four Delicious Chicken Alternatives
Trend Themes
1. Meat-free Chicken Products - The launch of Tender’lish brand's meat-free chicken products provides a delicious alternative for consumers looking to reduce their meat consumption.
2. High-protein Plant-based Alternatives - Tender’lish's chicken alternatives, made with up to 60% skimmed milk, tap into the growing demand for high-protein plant-based products.
3. Investment in Chicken Alternatives - FrieslandCampina's confident investment in the UK market offers a new and superior option for consumers seeking chicken alternatives amidst a challenging industry.
Industry Implications
1. Meat-alternative - Tender’lish's launch contributes to the ever-growing meat-alternative industry as consumers seek out more sustainable and healthier food options.
2. Plant-based Food - The introduction of Tender’lish's meat-free chicken products caters to the booming plant-based food industry, providing consumers with innovative and tasty options.
3. Food Innovation - FrieslandCampina's investment in developing chicken alternatives demonstrates their commitment to food innovation and meeting evolving consumer needs.