The Shoreditch neighborhood in London is seen detailed with a bright new Teenage Mutant Ninja Turtles mural. The most defining part of the colorful mural is that it glows at night with neon tones. This is done to celebrate the launch of the upcoming Teenage Mutant Ninja Turtles: Mutant Mayhem movie that is hitting theaters on July 31st.
Paramount Pictures enlisted the help of Global Street Art to create the artwork. It is a collective that "live in painted cities" and the new mural is seen on a building on 96 Whitechapel High Street. When it is dark out, the work lights up as it was created from ultraviolet paint by four artists over the span of five days.
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Trend Themes
1. Neon Mural Art - The neon-toned mural created for the Teenage Mutant Ninja Turtles movie campaign showcases the rising trend of neon mural art.
2. Glow-in-the-dark Advertising - The glowing effect of the mural highlights the emerging trend of using glow-in-the-dark elements in advertising campaigns.
3. Collaborative Street Art - The collaborative creation of the mural by four artists exemplifies the growing trend of collaborative street art projects.
Industry Implications
1. Film Industry - The neon mural campaign for the Teenage Mutant Ninja Turtles movie illustrates the potential for innovative advertising strategies in the film industry.
2. Art and Design - The neon mural art project demonstrates the opportunity for artists and designers to experiment with glowing and neon elements in their work.
3. Advertising and Marketing - The use of glow-in-the-dark advertising techniques in the mural opens up possibilities for unique and eye-catching marketing campaigns.