AMBUSH Presents its Own Version of the Air More Uptempo
References: nike & highsnobiety
AMBUSH unveils a new iteration of the Nike Air More Uptempo sneaker model that is set to join its roster for the Fall/Winter 2023 season. The two brands shine a spotlight on the chunky silhouette and follow its predecessor with a more pretty tonal palette.
The previous featured a subtle look of a beige base detailed with yellow accents to contrast resting on top of a black midsole unit. This time around, it is defined by vibrant tones of lilac as the main hue and then detailed with shamrock green throughout the upper in the form of the branding along the lateral side of the shoe and heel pull tabs. The laces continue with a green tone and a Swoosh branding marks the toe cap.
Image Credit: Nike
The previous featured a subtle look of a beige base detailed with yellow accents to contrast resting on top of a black midsole unit. This time around, it is defined by vibrant tones of lilac as the main hue and then detailed with shamrock green throughout the upper in the form of the branding along the lateral side of the shoe and heel pull tabs. The laces continue with a green tone and a Swoosh branding marks the toe cap.
Image Credit: Nike
Trend Themes
1. Chunky Silhouette Sneakers - Opportunity for brands to create footwear with bold and bulky designs, emphasizing exaggerated proportions and unique silhouettes.
2. Tonal Palette Sneakers - Chance for sneaker companies to offer shoes in single-color schemes, providing a sleek and cohesive aesthetic.
3. Vibrant Tones Sneakers - Potential for sneakers that incorporate bright and eye-catching colors, adding a lively and energetic element to footwear.
Industry Implications
1. Fashion Retail - Opportunity for retailers to stock and sell the latest sneaker trends, attracting fashion-conscious consumers.
2. Athletic Footwear - Space for athletic footwear brands to experiment with innovative designs, catering to athletes and active individuals seeking performance-enhancing shoes.
3. Streetwear Culture - Opportunity for streetwear brands to collaborate with sneaker companies, creating exclusive releases that appeal to the urban fashion market.
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