The Great America Tea with Lemon is a newly released malt beverage from the Stout Brewing Co. that is inherently crisp and ideal for being used by mixologists to craft artisanal cocktails. The crisp liquor is 28 proof and intended to be consumed straight up or mixed into cocktails in order to offer a touch of freshness in contrast to other ingredients.
The Great America Tea with Lemon is limited-edition and comes packaged in Mason jars in order to draw the comparison between the product and the simple, down-home nature of the brand. This branding aesthetic will speak to consumers who appreciate the rustic aesthetic being used in the industry to convey the homespun nature of various products.
Tea-Flavored Liquor Mixers
The Great America Tea with Lemon Offers a Crisp Flavor in Cocktails
Trend Themes
1. Malt Beverage Mixology - A trend in mixology involving the use of unique malt beverages, like The Great America Tea with Lemon, to create artisanal cocktails with a touch of freshness.
2. Limited-edition Packaging - An emerging trend of using limited-edition packaging, such as Mason jars, to evoke a rustic and down-home aesthetic that resonates with consumers.
3. Rustic Branding - A trend in the industry of utilizing rustic branding to convey a homespun nature for various products, like The Great America Tea with Lemon.
Industry Implications
1. Beverage - The beverage industry, particularly in the mixology segment, has an opportunity to explore the use of unique malt beverages like The Great America Tea with Lemon to create innovative and refreshing cocktails.
2. Packaging - The packaging industry can leverage the emerging trend of limited-edition packaging, such as Mason jars, to offer customized and visually appealing options for various products.
3. Marketing and Advertising - The marketing and advertising industry can assist brands in adopting the trend of rustic branding, utilizing visuals and messaging that convey a nostalgic and authentic appeal.