These new Tattersall Distilling canned cocktails are being launched by the craft brand as a series of refreshments for consumers to try out this summer that offer mixology-inspired flavor with less alcohol. The cocktails each features a 4.5% ABV, an come in three varieties to choose from including Key Lime Gin + Tonic, Grapefruit + Ginger and Blueberry Basil Collins, which are each crafted with all-natural ingredients. The drinks maintain an effervescent profile that's gluten-free and are being launched in single-flavor four-packs alongside variety packs with six servings.
Founder and Chief Officer Jon Kreidler commented on the inspiration behind the new Tattersall Distilling canned cocktails saying, "Consumers are really starting to understand the difference between a seltzer made from malt and canned cocktails made from high-quality distilled spirits and natural ingredients. Our two most popular flavors are back, and the addition of the Grapefruit + Ginger has really been getting rave reviews. The slightly lower ABV allowed us to bring the sugar down without sacrificing flavor or balance of the drinks."
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Trend Themes
1. Low-abv Canned Cocktails - Opportunity for creating low-alcohol canned cocktails with mixology-inspired flavor using natural ingredients.
Industry Implications
1. Craft Distilling - Craft distillers can capitalize on the trend by offering canned cocktails made from high-quality distilled spirits and natural ingredients.
2. Gluten-free Beverages - Opportunity for gluten-free beverage brands to introduce effervescent canned cocktails with lower alcohol content.
3. Ready-to-drink Market - Ready-to-drink brands can explore the market by offering variety packs of canned cocktails with different flavors.