Subway is introducing a brand-new meatless sub called TLC (Tastes Like Chicken) and it's one of two new vegan items on the menu. The meatless sub is layered with plant-based soy strips that mimic Subway's roast chicken pieces and it can be enhanced with slices of Violife vegan cheese.
For years, the only options for vegetarian customers at restaurants were limited to menu items made without meat but now, inventive meatless options are being created with a focus on variety, flavor and texture. The TLC from Subway is launching at the perfect time for Veganuary, where many people will be experimenting with a plant-based diet for the first time.
Plant-based eaters will also enjoy rounding out their meal with the new vegan chocolate cookie.
Meatless Chicken Subs
Subway's Vegan Tastes Like Chicken Sub Has Plant-Based Strips
Trend Themes
1. Meatless Subs - Creating meatless options with a focus on flavor and texture presents an opportunity for disruptive innovation in the plant-based food industry.
2. Plant-based Soy Strips - Innovatively using plant-based soy strips that mimic meat presents an opportunity for disruptive innovation in the meat substitute industry.
3. Veganuary - Taking advantage of the growing trend of Veganuary by offering new plant-based options presents an opportunity for disruptive innovation in the restaurant industry.
Industry Implications
1. Plant-based Food - Offering inventive meatless options with a focus on flavor and texture can disrupt the plant-based food industry.
2. Meat Substitute - Developing plant-based soy strips that mimic meat can disrupt the meat substitute industry.
3. Restaurant - Taking advantage of the trend of Veganuary by offering new plant-based options can disrupt the restaurant industry.