Many people with a sweet tooth are perfectly content with eating raw cookie dough as it is, but Tart Sweets offers a unique take on the unbaked confection.
Rather than serving cookie dough by the spoonful, as some companies do, Tart Sweets serves its raw cookie dough just like ice cream—a refreshing take on the summer dessert that won't melt. To keep the dough safe to eat in its raw form, Tart Sweets uses heat-treated flour and pasteurized eggs.
The cafe in Winston-Salem, North Carolina boasts an edible cookie dough bar where consumers may pick a flavor and enjoy it as either an ice cream cookie sandwich, also known as the "doughwich," or a cone. At the bar, customers also have the chance to decorate their ice cream-inspired cookie dough desserts with various toppings.
Cookie Dough Cones
Tart Sweets Serves Raw Cookie Dough Like Ice Cream
Trend Themes
1. Raw Dough Treats - There is a potential for other entrepreneurs to take advantage of the trend and create a new spin on raw dough desserts.
2. Novelty Food Concepts - There is an opportunity for inventing new and unique ways to serve common dessert options like cookie dough.
3. Food Safety Innovations - Other companies can take advantage of the trend by developing new food safety innovations that allow for safe consumption of raw dough desserts.
Industry Implications
1. Dessert Industry - Established dessert companies may take advantage of the trend by incorporating cookie dough desserts into their line of offerings.
2. Cafe Industry - The trend opens up opportunities for entrepreneurs to create cafes that specialize in raw cookie dough desserts.
3. Food Safety Industry - Food safety companies may take the opportunity to innovate and perfect food safety standards in order to meet consumer demand for safe-to-eat raw dough desserts.