Tango is set to introduce its popular Ice Blast flavors in an exciting new format aimed at captivating the attention of Gen Z consumers. Starting on April 22nd, Tango will unveil the Raspberry Blast and Cherry Blast flavors in a limited-edition ready-to-drink format.
This move builds on Tango's recent product launches, including Tango Berry Peachy and Paradise Punch, which have resonated well with consumers. Additionally, Tango's introduction of sugar-free options like Tango Mango reflects the brand's commitment to meeting the evolving preferences of health-conscious consumers.
These flavors will be exclusively available in convenient 500ml on-the-go bottles through the convenience channel, with a suggested retail price of £1.99.
"The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format," said Britvic retail commercial director Ben Parker.
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Trend Themes
1. Gen Z-focused Flavor Launches - Introduction of Raspberry Blast and Cherry Blast flavors in bottled format to engage Gen Z consumers.
2. Sugar-free Innovation Expansion - Launch of Tango Mango reflects brand's commitment to health-conscious consumers with sugar-free options.
3. Convenience Channel Product Exclusivity - Exclusive availability of Tango Ice Blast flavors in 500ml on-the-go bottles through the convenience channel.
Industry Implications
1. Beverage Manufacturing - Opportunity for beverage manufacturers to innovate by introducing new flavors in ready-to-drink formats geared towards specific consumer segments.
2. Food Retail - Potential for food retailers to capitalize on the growing demand for convenient, ready-to-drink beverage options like Tango's Ice Blast flavors.
3. Health and Wellness - Space for health and wellness industry players to develop sugar-free alternatives like Tango Mango to cater to the shifting preferences of health-conscious consumers.