The Tampico ZERO juices have been announced by the beverage brand as a new lineup of drinks that are high in flavor and free of unwarned sugar to address demand for alternative refreshments.
The drinks come in two flavor options including Citrus Punch and Mango Punch, which both contain 100% of the FDA-recommended daily amount of vitamin C. The juices are also a good source of vitamin A and E to position them as a better option for consumers to choose in favor of sugar-rich alternatives presently on the market.
The Tampico ZERO juices are available at retailers throughout Arizona, Texas, New Mexico, Illinois and parts of Nevada with a broader national launch expected to take place later in 2019.
Vitamin-Rich Zero-Sugar Juices
Tampico ZERO Juices Come in Two Tangy Flavor Options
Trend Themes
1. Zero-sugar Beverages - Tampico's new line of zero-sugar juices creates an opportunity for beverage companies to cater to health-conscious consumers by offering nutritious, yet tasty drinks without added sugars.
2. Vitamin-rich Products - The trend of incorporating vitamins and essential nutrients in products, like Tampico's zero-sugar juices, presents an opportunity for companies to expand their product lines and tap into the growing health and wellness market.
3. Regional Launches - Regional launches, like Tampico's in Arizona, Texas, New Mexico, Illinois, and parts of Nevada, can help companies gauge the acceptance of the product before launching it nationally, reduce costs, and position themselves in specific target markets.
Industry Implications
1. Beverage Industry - Tampico's zero-sugar juices provide a disruptive innovation opportunity for beverage makers to create nutritious and flavorful drinks that cater to the shifting preferences of health-conscious consumers.
2. Nutrition Industry - Tampico's zero-sugar juices highlight the growing trend of incorporating vitamins and essential nutrients in food and drinks, creating opportunities for businesses in the health and wellness space.
3. Retail Industry - Retailers can expand their offerings for the health-conscious market by including products like Tampico's zero-sugar juices that cater to consumers looking for nutritious alternatives without sacrificing taste.