Takis Dragon Sweet Chili is a spicy-sweet rolled tortilla chip snack with fiery flavor and a sustainable twist. According to Sandra Kirkpatrick, Marketing Director for Takis, "Dragon Sweet Chili offers fans and consumers an intensely sweet bite with a ferocious kick of spice."
Already, the Dragon Sweet Chili variety received the 2022 Product of the Year Award in Canada and now, the spicy-sweet flavor is making its way to consumers in the United States.
In partnership with TerraCycle, all Takis Dragon Sweet Chili packaging can be recycled via the third-party partner. After making an account on TerraCycle, snackers can sign up for the Takis Snacks Free Recycling Program and then mail in their packaging using the provided prepaid shipping label.
Spicy-Sweet Rolled Tortilla Chips
Takis Dragon Sweet Chili Shares a Mythical Snacking Experience
Trend Themes
1. Spicy-sweet Snacks - Opportunity for innovative, unique flavor combinations that balance sweetness and spiciness in snack products.
2. Sustainable Packaging - Demand for eco-friendly packaging solutions, such as recyclable or compostable materials, in the snacking industry.
3. Partnerships with Third-party Recycling Programs - Collaboration with third-party organizations like TerraCycle to encourage and facilitate the recycling of packaging materials.
Industry Implications
1. Snack Food - Explore new flavor profiles and combinations to meet consumer demand for spicy-sweet snack options.
2. Packaging - Develop and offer sustainable packaging solutions for the food industry.
3. Recycling - Create and expand recycling programs in collaboration with snack food manufacturers to reduce waste and promote a circular economy.