Big Sipz, the 90s-inspired RTD cocktail brand known for its high-ABV beverages, kicked off a 16-city tailgate tour to reach fans across the United States during NFL football season. As part of the tour, adult football fans have the opportunity to sample the Big Sipz lineup, including all-new releases like Hard Lemonade, Hard Iced Tea and Purple Punch created in collaboration with Waka Flocka. With 200ml sizes, bold flavors and 16% ABV, Big Sipz invites fans to "Tailgate Bigger." The rise of high-ABV beverages reflects consumers' desire for more intensity and flavor complexity in smaller formats, allowing them to savor rich experiences without committing to larger quantities.
With these conveniently packaged, premium game day essentials, there's something for everyone, including the Classic Lime Margarita and Strawberry Margarita and decadent Chocolate Martini.
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Trend Themes
1. High-abv RTD Cocktails - A surge in demand for high-ABV ready-to-drink cocktails caters to consumers seeking potent yet convenient alcoholic experiences.
2. Tailgate-specific Beverages - Tailgate-specific drink offerings are reshaping how fans enjoy game day, emphasizing portability and robust flavors.
3. Celebrity-influenced Drink Collaborations - Celebrity collaborations, like that with Waka Flocka, are enhancing brand appeal by blending popular culture with unique beverage flavors.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is innovating with higher ABV options in compact sizes to meet evolving consumption preferences.
2. Sports Entertainment - The sports entertainment industry benefits from the integration of tailor-made drink options enhancing the fan experience during events.
3. Celebrity Collaborations - Brands leveraging collaborations in the celebrity space can attract new demographics and create buzz around unique product launches.