For the creation of its new 2018 menu, Taco Bueno sought help from some its most loyal fans, better known as "Buenoheads."
Taco Bueno’s Innovation Team talked to thousands of customers to create inspiring new Tex-Mex menu options for the new year. As Jeff Forrester, vice president of culinary and supply chain for Taco Bueno, describes: "serving the best tasting Tex-Mex to our guests is our top priority, and we believe inviting them into the process for product development is the best way to achieve this goal."
Some of the new customer-inspired menu items that can be found at Taco Bueno in the new year include an enhanced signature queso, new loaded quesos (Chili Bean Queso and Cowboy Queso), authentic flour tortillas and three new platters featuring chicken, queso and shrimp.
Customer-Created Tex-Mex Menus
Taco Bueno Collaborated with "Buenoheads" on New Menu Items
Trend Themes
1. Customer-created Tex-mex Menus - Engaging customers in the menu creation process to enhance the dining experience and cater to their preferences.
2. Collaborative Product Development - Involving loyal customers in the product development phase to ensure customer satisfaction and loyalty.
3. Menu Customization - Offering customizable menu options to cater to individual tastes and preferences.
Industry Implications
1. Restaurant Industry - Restaurants can adopt customer collaboration strategies to create unique and customer-centric menus.
2. Food and Beverage Industry - Engaging customers in the product development process can lead to innovative menu items that resonate with their preferences.
3. Culinary Supply Chain - Collaborating with customers can optimize the supply chain to meet the demands of customer-inspired menu items.