Inspired by a popular dippable and dunkable snack from the 90s, Funky Mello created Sweet N’ Salty Dippsterz but with a plant-based and better-for-you twist. This snack is free from artificial ingredients as well as the top eight allergens and it contains less sugar too. This sweet and salty snack riffs on a popular format by combining pretzel sticks with an indulgent fluffy creme for dipping. Like the brand's beloved marshmallow creme, Dippsterz is a cold product and it will last up to a year when stored in the freezer.
As well as appealing to Millennial parents with its better-for-you benefits, this snack helps to do good in the world. With its newest product, Funky Mello is donating a portion of sales to organizations that fight food insecurity in youth.
Dippable Plant-Powered Snacks
Sweet N’ Salty Dippsterz Combines Pretzels & Marshmallow Creme
Trend Themes
1. Plant-based Snacks - The increasing consumer demand for healthy and environmentally-friendly snacks creates an opportunity for companies to develop more plant-based snack options.
2. Dippable Snacks - Dippable snacks are becoming more popular, and companies who create innovative ways to combine different textures and flavors will have an advantage in the market.
3. Social Responsibility - Consumers are increasingly looking to support companies which implement social responsibility programs, therefore companies that incorporate social responsibility into their business models are likely to gain favor with consumers.
Industry Implications
1. Snack Industry - Companies in the snack industry should focus on developing healthier and more diverse options to meet the growing consumer demand for plant-based and dippable snacks.
2. Food Donation Organizations - Organizations that fight food insecurity in youth may see an increase in donations due to partnerships with snack companies who donate a portion of sales to their cause.
3. Environmental Sustainability Industry - Increasing demand for plant-based snacks creates an opportunity for companies in the environmental sustainability industry to collaborate or invest in snack companies that prioritize sustainability in their production and sourcing practices.