Alongside its range of red pepper, garlic and olive hummus products, Lilly's Hummus launched a sweet hummus for the fall season.
The dairy-free dip aims to capture the taste of pumpkin pie and is suggested to be served with fruit or graham crackers rather than the usual pitas, crisps or vegetables that often accompany savory hummus snacks. The Pumpkin Hummus is made with a base of all-natural, non-GMO ingredients, including organic chickpeas.
Although garbanzo beans are often paired with other savory items in a range of meals, sides and snacks, a growing number of snack brands are experimenting with reinterpreting them as a sweet snack with everything from chocolate-covered chickpeas to chickbea-based cookie dough snacks.
Pumpkin-Flavored Hummus Dips
Lilly's Hummus Launched a Sweet Hummus Inspired by a Classic Fall Pie
Trend Themes
1. Sweet Hummus Snacks - Snack brands are experimenting with sweet variations of hummus, offering an opportunity for more innovative flavor combinations.
2. Chickpea-based Sweet Snacks - Garbanzo beans are being reinterpreted as a sweet snack, creating opportunities for businesses to develop unique and healthy snack options.
3. Organic, Non-gmo Ingredients in Sweet Foods - Businesses can use all natural, non-GMO ingredients in sweet foods, presenting opportunities to tap into the health-conscious customer market.
Industry Implications
1. Snack Foods - Snack companies can explore sweet hummus variations, chickpea-based snacks and other innovative sweet snack options.
2. Organic Food and Beverage - An organic, non-GMO approach to sweet snack options can bring more value to health-conscious customers.
3. Dairy-free Foods - Dairy-free sweet snack options such as sweet hummus can target customers with dietary restrictions or preferences.