This example of Swedish craft beer branding is part of a rebrand designed by agency Crossover Creative. Founded in 2005 by a group of like-minded beer lovers, Sigtuna Brygghus started small but quickly found themselves in need of a grander branding scheme that would match their fast expanding range of brews. Notably, the micro brewery is also powered by renewable energy in the form of wind and hydro power.
The rebrand for Sigtuna Brygghus was designed to be authoritative and of showing strength, two important points to communicate for a longstanding craft brewery in a burgeoning craft market. One of the most eye-catching features of the designs for the Swedish craft beer brand is the dizzying mixture of various fonts, sans serif and otherwise.
Swedish Craft Beer Branding
Sigtuna Brygghus is an Organic Brewery with Bold Bottle Designs
Trend Themes
1. Craft Beer Branding - Opportunity for disruptive innovation in creating bold and authoritative branding schemes for craft beer companies.
2. Renewable Energy - Opportunity for disruptive innovation in using renewable energy sources, such as wind and hydro power, to power breweries and reduce carbon footprints.
3. Typography in Design - Opportunity for disruptive innovation in utilizing a mix of various fonts, sans serif and otherwise, to create visually striking designs for brands in different industries.
Industry Implications
1. Craft Beer - Opportunity for disruptive innovation in the craft beer industry by creating unique branding schemes and utilizing renewable energy sources in production.
2. Renewable Energy - Opportunity for disruptive innovation in the renewable energy industry by providing sustainable energy solutions for breweries and other businesses.
3. Graphic Design - Opportunity for disruptive innovation in the graphic design industry by exploring new typography techniques and creating visually captivating designs for various brands.