In collaboration with Tarte, YouTube personality Bunny Meyer, known as 'grav3yardgirl,' created a makeup palette named 'Swamp Queen.'
The limited-edition Swamp Queen Eye & Cheek Palette with Brush includes a range of colorful shades that are just as colorfully named—standouts include 'Dogman,' 'Sippy Sippy' and 'Does This Thing Really Work?' Fans will quickly recognize that these quirky makeup names tie back into the themes of videos that appear on grav3yardgirl's YouTube channel.
Bloggers and vloggers who have a strong voice and a dedicated following have become highly valued by companies that want to pursue brand partnerships across everything from fashion and home decor to in-store retail events. When both parties are able to share the same values and support one another's communities, the results can be highly meaningful for the development of both brands.
Collaborative Vlogger Cosmetics
Tarte Created a Special 'Swamp Queen' Palette with grav3yardgirl
Trend Themes
1. Collaborative Makeup Palettes - Collaborating with influencers to create limited edition makeup palettes allows brands to tap into their dedicated following and create highly meaningful products.
2. Quirky Makeup Naming - Naming makeup shades in a quirky and unique way, tied to influencers' brand themes, adds a playful and personalized touch to products.
3. Brand Partnerships with Influencers - Companies are recognizing the value of collaborating with influencers across multiple industries to reach new audiences and strengthen their brand image.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of collaborative makeup palettes by partnering with influencers to create unique and trendy products.
2. Fashion - The fashion industry can explore brand partnerships with influencers to create limited edition collections, allowing them to tap into a wider consumer base.
3. Retail - Retailers can host in-store events and collaborations with influencers to attract new customers and create an interactive shopping experience.