Humanscale's new showroom in Chicago's Fulton Market neighborhood, designed in collaboration with Reddymade, is poised to present a significant milestone in sustainable showroom design. Scheduled to open on June 10th, the showroom adheres to the Living Building Challenge 4.0 and Design for Freedom standards. This reflects Humanscale's commitment to environmental stewardship and social responsibility. The new Humanscale showroom is now designated as Living Building Challenge 4.0 Ready by the International Living Future Institute, the most rigorous measure of sustainability for buildings, and designed to comply with the standards for Design for Freedom, which employ ethical material selection and procurement practices.
Humanscale's new showroom embodies the brand's minimal aesthetic and provides a space for visitors to experience the brand's products firsthand. Humanscale positions itself as the only furniture manufacturer offering certified climate-positive products and is recognized as a certified B Corporation™.
The collaboration with Reddymade marks the beginning of a long-term partnership, with plans for additional sustainable showroom designs worldwide.