British designer Hayden Peek recently proposed adding nutritional data to supermarket receipts. Although there are a wide variety of health apps designed to educate consumers about what they are eating, obesity rates continue to climb. This initiative would make nutritional data more accessible by combining it directly with the act of buying food.
Peek's idea is to add a simple graphic to the bottom of all supermarket receipts. This graphic would include color-coded symbols outlining nutritional data such as sugar, salt and fat content. If a grocery order is high in a certain category, it will show up as red on the receipt. While the graphic does not reveal exact numbers, the color-coded indicators provide a quick way for consumers to assess whether they are making healthy food choices. The idea is that consumers can ultimately use the information to make better choices over time.
Unlike nutritional labels, the small graphic provides an easy way for consumers to see subtler trends in their food-buying habits.
Nutritional Grocery Receipts
This Simple Graphic Turns Supermarket Receipts into Nutritional Data
Trend Themes
1. Nutritional Receipts - Combining nutritional data with supermarket receipts to make it more accessible for consumers.
2. Color-coded Indicators - Using color-coded symbols to indicate sugar, salt and fat content on supermarket receipts.
3. Simplification of Nutritional Data - Providing a quick and easy way for consumers to assess whether they are making healthy food choices.
Industry Implications
1. Supermarkets - Supermarkets can adopt this innovation to provide value added service to their customers and differentiate themselves from competitors.
2. Food and Nutrition Apps - Food and Nutrition apps can collaborate with supermarkets to integrate the data to provide consumers better insights.
3. Health and Wellness Industry - Companies in the health and wellness industry can leverage this data to create more personalized products and services.