English tea brand Twinings is now introducing its own line of SuperBlends, a range of green teas and infusions made with botanicals, natural fruit flavors, plus added vitamins and minerals.
The function-focused line of tea beverages is being launched with flavors like 'Glow,' 'Energise' and 'Sleep,' as well as others that offer the benefits of superfoods like turmeric and matcha.
To appeal to the health-conscious consumer, the packaging for the tea products has been developed with bright colors and botanical illustrations. Over the past few years, consumers have been increasingly drawn to the health benefits of tea as a reason to make a purchase. These SuperBlends will stand out on the shelves of stores to consumers who want to feel supported throughout their day.
Enriched Functional Teas
Twinings SuperBlends Provides a Boost with Added Vitamins and Minerals
Trend Themes
1. Enriched Functional Teas - Twinings SuperBlends provides consumers the opportunity to enjoy added vitamins and minerals with their tea, creating a trend in the tea industry.
2. Superfood Infusions - Merging the benefits of superfoods with tea provides a disruptive innovation opportunity in the food and beverage industry.
3. Packaging for Health-conscious Consumers - Developing packaging with bright colors and botanical illustrations appeals to the health-conscious consumer, creating a trend in the packaging industry.
Industry Implications
1. Tea - The launch of Twinings SuperBlends creates a disruptive opportunity in the tea industry.
2. Food and Beverage - Finding ways to merge superfoods and traditional products creates disruptive innovation opportunities in the food and beverage industry.
3. Packaging - Developing packaging that appeals to the health-conscious consumer creates a trend in the packaging industry.