Super Bowl is one of the biggest events of the year, even for non-football fans because the ads between game time are among the most anticipated of the year.
The Super Bowl is the golden nugget for advertisers, and even in a recession, proved to be worth the coin for top-notch brands. In fact, Denny's took advantage of the economic crises to pitch free a breakfast promotion.
I can hear the stampeding feet already of people dashing to line up for their free "Grand Slam" breakfast between 6 AM and 2 PM on Tuesday, February 3.
The ad itself is horrible, but Yahoo Buzz says the ad has sparked a ton of queries already into the nearest Denny's location.
Check out Denny's Did somebody say "free"? commercial above, and the one below, then check out some more free innovations in the related trends embedded at the bottom.
Super Bowl Freevertising
Denny's Uses Prime Commercial SlotTo Promote Free 'Grand Slam' Breakfast
Trend Themes
1. Free Promotions - Businesses can take advantage of free giveaways during major events to increase brand awareness and drive traffic to their locations.
2. Golden Opportunities - Events like the Super Bowl provide businesses with prime advertising opportunities, even during recessions.
3. Anticipated Ads - Non-football fans still tune into the Super Bowl to watch highly anticipated ads, making it a valuable time and place for businesses to advertise their brand.
Industry Implications
1. Food and Beverage - The food and beverage industry can use major events like the Super Bowl to drive foot traffic and increase brand awareness with limited-time promotions and special deals.
2. Advertising - The advertising industry can use major events like the Super Bowl to showcase their creative capabilities and reach a massive audience.
3. Retail - The retail industry can leverage major events like the Super Bowl to offer special sales and promotions to attract customers and increase revenue.