Sunsweet Growers Inc. is launching three new products: the 'Sierra Trail Bites,' 'Sunsweet’s Probiotic+ Prunes,' and 'Amaz!n Prune with Lemonade.'
The first of the line, the 'Sierra Trail Bites,' were developed by the company and are meticulously crafted to serve as a convenient and nourishing plant-based snack option for individuals with active lifestyles. These bite-sized treats are specifically designed for on-the-go consumers seeking a source of plant-based nutrition.
Sunsweet also introduces 'Probiotic+ Prunes,' a product designed to support consumers' gut health. These prunes are specially formulated with BC30 probiotics, known for their resilience, ability to survive harsh stomach environments, and prebiotic fiber. , Sunsweet also offers the Amaz!n Prune with Lemonade, a refreshing prune juice beverage with a twist.
"Sunsweet has always been an innovation leader in the dried fruit category, leveraging consumer insights and providing delicious, convenient solutions for people to achieve their healthy lifestyle goals," said Stephanie Harralson, senior director of marketing. "We are excited for consumers to try these new flavorful products and see how they provide a compelling choice for healthy snacks and digestive wellness."
Gut-Friendly Probiotic Snacks
Sunsweet Launches a New Probiotic Snack and a Lower Sugar Beverage
Trend Themes
1. Plant-based Snacks - The rise of plant-based diets and active lifestyles create opportunities for innovative plant-based snack options for on-the-go consumers.
2. Gut Health - The growing awareness of the importance of gut health opens doors for probiotic products that support digestive wellness.
3. Convenient Wellness Beverages - The demand for convenient, healthy beverages presents opportunities for innovative low-sugar options that provide both refreshment and nutrition.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the plant-based snack trend by developing and marketing innovative, convenient, and nourishing products.
2. Health and Wellness - The health and wellness industry can explore the use of probiotics to create products that promote gut health and digestive wellness.
3. Dried Fruit - The dried fruit industry has an opportunity to innovate by introducing new flavorful options that combine fruit with popular beverages, appealing to health-conscious consumers.