L.A. parents Katy Tucker and Lisette Howard have officially launched Sunnie, a new brand specializing in convenient, nutritious children's meals. Their inspiration for the brand came from the realization that similar products on the market contained a lot of over-processed ingredients while still claiming to be healthy alternatives.
As a result, the mom duo set out to create a series of convenient, grab-and-go kids meals that contained little to no processed ingredients, and that were also contained in sustainable packaging. In terms of branding, Sunnie teamed up with Drawn, a brand development agency based out of Eugene, Oregon. Together, they came up with a bright and playful brand identity that utilized interactive packing to appeal to kids, showing them that nutritious food can be both fun and tasty.
Well-Balanced Kids Meal Kits
Sunnie Disrupts the Kid's Food Space with Innovative To-Go Meals
Trend Themes
1. Convenient, Nutritious Meal Kits - The trend towards demand for on-the-go meal options that are healthier and contain fewer processed ingredients presents an opportunity for disruptive innovation
2. Sustainable Packaging - The trend towards environmentally conscious consumers who want packaging to be reusable or recyclable and limit waste presents an opportunity for disruptive innovation
3. Interactive Packaging - The trend towards innovative packaging designs that engage and entertain kids presents an opportunity for disruptive innovation
Industry Implications
1. Food and Beverage - There is an opportunity for disruptive innovation in the food and beverage industry to create more nutritious and sustainable meal options with interactive packaging
2. Children's Products - There is an opportunity for disruptive innovation in the children's products industry to incorporate more sustainable and interactive packaging for meals and snacks
3. Brand Development - There is an opportunity for disruptive innovation in the brand development industry to create playful and engaging branding strategies, particularly for children's products