Marionnaud Italy partnered with Revieve to create an AI Suncare Advisor to help customers find the right sun protection products for their needs. The artificial intelligence solution takes a variety of factors into consideration, including skin tone, type, concerns and lifestyle. The experience unfolds by having consumers start by listing their concerns and expectations, then they take a selfie that will be analyzed with patented mobile selfie diagnostics to detect essential sun exposure concerns, such as hyperpigmentation, melasma, freckles and wrinkles. Lastly, a sun care routine tailored to their needs is recommended.
As Sampo Parkkinen, CEO of Revieve, says, "Suncare products have historically had a bad reputation. Most people think they are sticky, messy, and only suited to one skin type. That reputation plus lack of sun prevention education makes some people shy away from sun protection." This partnership helps to make people aware of the many suitable options that are available to them.
AI Suncare Advisors
Marionnaud Italy & Revieve are Helping Consumers Stay Protected in the Sun
Trend Themes
1. AI Beauty Advisors - As the beauty industry continues to be disrupted by technology, incorporating AI beauty advisors for personalized recommendations can lead to improved customer satisfaction and sales.
2. Mobile Selfie Diagnostics - By using patented mobile selfie diagnostics to analyze skin concerns, businesses can create personalized skincare routines and product recommendations for consumers with a more accurate and efficient approach.
3. Personalized Skincare - The rise of AI and technology in the beauty industry has allowed for a more personalized skincare experience, as businesses can use data to provide customized recommendations for individuals based on their skin type, tone, and concerns.
Industry Implications
1. Beauty - The use of AI and mobile selfie diagnostics in the beauty industry provides opportunities for businesses to create more personalized and effective skincare recommendations, ultimately leading to increased customer satisfaction and profits.
2. Healthcare - The mobile selfie diagnostic technology used in the AI suncare advisor could potentially be applied to other areas of healthcare for more efficient and accurate diagnosis of skin concerns and diseases.
3. Retail - The incorporation of AI and personalized skincare routines can enhance the customer experience and improve sales for retailers in the beauty and healthcare industries.