Any lover of IPAs knows that there's a unique pleasure to spending an entire evening crushing a single variety of beer rather than constantly chopping and changing, and it is precisely this brand of satisfaction that Roadhouse Brewing Company has looked to promote with the launch of a summer IPA called 'The Phlow.'
This particular summer IPA is eminently sessionable and crushable summer IPA that makes use of three varieties of hops, namely Idaho Gem, Sabro and Cista. Taken together, these hops tease at the inclusion of fruit ingredients even though the beer doesn't actually make use of any fresh fruit. Elsewhere, the inclusion of oats helps to enrich the texture of the beer and give it a pleasant mouthfeel, while the ABV of five percent makes it ideally suited to carefree sipping on hot summer days.
Sessionable Summer IPAs
This IPA Uses a Trident Of Hops and Eschews Fruity Ingredients
Trend Themes
1. Sessionable Ipas - The rise of sessionable IPAs with unique hop combinations and enriched textures allows for a new market of refreshing summer beers.
2. Non-fruity Ipas - IPAs that have hop combinations that tease fruit flavors without utilizing any actual fruit ingredients offer a unique twist to traditional IPAs.
3. Carefree Summer Sipping - The popularity of crushable IPAs with lower ABV levels, like 'The Phlow', illustrates a demand for lighter options during the summer.
Industry Implications
1. Craft Brewing - Craft breweries can take advantage of the growing popularity of sessionable IPAs and non-fruity IPAs to capture a larger share of the summer beer market.
2. Hospitality - Restaurants and bars can cater to their summer customers by offering more sessionable IPAs that are perfect for carefree sipping and showcase unique hop combinations.
3. Outdoor Recreation - As more people participate in outdoor summer activities, the demand for refreshing, low ABV beers like 'The Phlow' will increase, providing opportunities for outdoors-oriented beer companies.