On a mission to offer its consumers healthier sorbets and ice creams, Better Juice uses sugar-reducing technology to offer more nutritious options. The company has successfully adjusted its patented technology to process fruit concentrates and purees, which are the core ingredients of sorbets. It has created sorbets in various flavors such as apple, orange, and strawberry, with a 50%-70% reduction in sugar content and a 40% reduction in calories.
Better Juice has recently obtained self-affirmed GRAS status from the FDA, allowing it to sell its products in the US. Initially, the company will focus on commercializing its sorbet and ice cream solution in the US, with plans to expand to Europe and other regions in the future. To showcase its sugar-reduced sorbet, the food tech start-up will participate in the IFT EXPO, a global food science and innovation expo.