With its new range of styling gels, Cantu is proving that these hair products can be useful for more than just adding texture and hardening hair into a particular hairstyle. The Cantu Maximum Hold Styling Gels all offer maximum hold strength but also other specific benefits for different needs. While the honey-infused Anti-Shedding Styling Gel helps to prevent hair shedding, the Strengthening Styling Gel uses Jamaican black castor oil to add definition to fine and damaged hair, as well as make the strands more resilient. The new line also includes a Moisture Retention Styling Gel that's infused with flaxseed, olive oil and shea butter.
Each of these strong styling gels emphasizes the fact that they are free from alcohol and do not create hairstyles that crunch, itch or flake.
Functional Styling Gels
Cantu's Maximum Hold Styling Gels Build Strength, Prevent Shedding & More
Trend Themes
1. Functional Hair Products - The market is shifting towards hair products that offer specific benefits beyond styling.
2. Natural Ingredients - Consumers are increasingly demanding hair products that are free from alcohol and infused with natural ingredients.
3. Multi-purpose Styling Gels - There is a growing demand for styling gels that provide maximum hold while also addressing specific hair needs.
Industry Implications
1. Haircare Products - Haircare brands can focus on developing functional styling gels that offer targeted benefits beyond holding and styling hair.
2. Natural Personal Care - The natural personal care industry can capitalize on the demand for alcohol-free styling gels infused with natural ingredients.
3. Beauty Retail - Beauty retailers can expand their product offerings by incorporating multi-purpose styling gels that cater to various hair needs.