The Shark FlexStyle Air Styling & Drying System Serves All Hair Types
Laura McQuarrie — August 24, 2022 — Tech
References: SharkBeauty & prnewswire
It's estimated that 65% of the population in the United States has curly, coily or wavy hair but the hair stylers currently available on the market don't offer the solutions to the problems of the majority, and this is where the Shark FlexStyle comes in. This Air Styling & Drying System is a versatile multi-tool that supports all hair types without causing heat damage.
The powerful and fast solution for drying and styling all hair types is lightweight and includes attachments like a Curl-Defining Diffuser, 1.25" Auto-Wrap Curlers, and a Styling Concentrator. Later in the year, a wide tooth comb attachment will be made available.
The launch of this multi-tool coincides with the kickoff of Shark Beauty's first global brand campaign, For All Hairkind, which spotlights all hair types and unique stories.
The powerful and fast solution for drying and styling all hair types is lightweight and includes attachments like a Curl-Defining Diffuser, 1.25" Auto-Wrap Curlers, and a Styling Concentrator. Later in the year, a wide tooth comb attachment will be made available.
The launch of this multi-tool coincides with the kickoff of Shark Beauty's first global brand campaign, For All Hairkind, which spotlights all hair types and unique stories.
Trend Themes
1. Diverse Hair Styling - There is an opportunity to innovate in the hair styling industry by offering products that cater to all hair types.
2. Multi-purpose Hair Tools - There is an opportunity for hair tool companies to create multi-purpose products that can serve different styling needs.
3. Heat-free Hair Styling - There is an opportunity to create innovative hair styling products that do not use heat to prevent hair damage.
Industry Implications
1. Hair Care - Hair Care industry can create products that cater to customers of diverse hair types, particularly those who prefer low heat styling.
2. Consumer Electronics - Consumer Electronics industry can create products that are multi-purpose and appeal to the needs of customers with different hair types.
3. Beauty and Personal Care - Beauty and Personal Care industry can create heat-free hair styling products that can serve diverse hair types to prevent damage.
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