The TiNDLE Stuffed Chicken range is a new lineup of plant-based food products perfect for consumers to enjoy as a convenient yet delicious meal option.
The product line has two options including Parmigiana and Tikka Masala to provide two distinct flavor experiences that will work well with a variety of side dishes. The plant-based chicken cutlets are breaded for a crispy texture and have 10-grams of protein or more per serving. The products are making their way to 160 GIANT and MARTIN'S locations in Maryland, Pennsylvania, Virginia and West Virginia.
US Managing Director and Senior Vice President of Business Development JJ Kass commented on the TiNDLE Stuffed Chicken range saying, "We are excited to have our full range of products – including our latest Stuffed Chicken offerings – rolling out to GIANT and MARTIN’S stores across four states. The GIANT Company understands the importance of quality, innovation, and flavor to achieve success in the category, making them an ideal partner to introduce TiNDLE to a broader audience."
Stuffed Plant-Based Chicken Cutlets
The TiNDLE Stuffed Chicken Range Includes Two Options
Trend Themes
1. Plant-based Convenience Foods - The introduction of stuffed plant-based chicken cutlets highlights an expanding market for convenient, protein-rich, and meat-free meal options.
2. Variety in Flavor Profiles - Offering distinct flavors like Parmigiana and Tikka Masala caters to diverse consumer preferences and enhances meal variety without sacrificing dietary choices.
3. Retail Expansion of Meat Alternatives - Distribution to GIANT and MARTIN'S locations in multiple states underscores the growing retail presence and accessibility of plant-based products.
Industry Implications
1. Plant-based Foods - Elevated consumer interest in plant-based alternatives fuels innovation and diversification within the plant-based food sector.
2. Grocery Retail - Partnerships between plant-based food brands and retail chains drive higher consumer access and visibility of meat-free products in mainstream markets.
3. Frozen Meals - Innovative plant-based frozen meals, such as stuffed chicken cutlets, represent a growing segment in the convenient, ready-to-eat meal industry.