This student project from Russia depicts the branding and packaging for a dynamic range of fruity ice pops inspired by the monuments at Chile's Easter Island. Created by Baranova Marina at the HSE Art and Design School, the range is visually appealing based on its black packaging that make the multicolored pastel ice pops appear brighter.
The ice pop itself is modeled in the shape of the Easter Island monuments and the font and symbols printed on the packaging references the system of glyphs discovered at the archaeological site.
Some of the enticing flavors included in the concept ice cream range include strawberry, lichi, orange, banana and ginger. Other more interesting, experimental flavors include paper, olives and cactus.
Monument-Inspired Ice Pops
This Student Project Features Branding Inspired by Easter Island
Trend Themes
1. Monument-inspired Ice Pops - Disruptive Innovation Opportunity: Incorporating cultural inspiration into food branding and packaging to create visually appealing products.
Industry Implications
1. Food Packaging - Disruptive Innovation Opportunity: Developing unique packaging designs that visually represent the product and its cultural inspiration.
2. Frozen Desserts - Disruptive Innovation Opportunity: Creating ice pops with unconventional flavors and shapes to cater to adventurous consumers.
3. Branding and Design - Disruptive Innovation Opportunity: Designing branding and packaging that pays homage to cultural heritage, creating a unique selling proposition.