As part of the Stronger Starts campaign supporting local projects focused on food security, children and young people, Tesco is tapping into the power of AI to deliver hyper-personalized video messages to customers. As part of this initiative, celebrities act as spokespeople for community projects, including Olympic gold medalist and former heptathlete Dame Jessica Ennis-Hill.
This AI scheme brings awareness to Tesco's in-store blue token method, which lets shoppers vote for a chosen local charity or community group.
In the videos, the avatar of Jessica Ennis-Hill mentions customers by name and explains why their vote is going to a good cause. These shareable videos are ready to be circulated on social media to amplify the impact of the project.
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Trend Themes
1. AI-driven Personalization - Leveraging AI to deliver hyper-personalized video messages that address customers by name can greatly enhance engagement and advocacy for causes.
2. Celebrity Endorsement Automation - Utilizing digital avatars of celebrities to convey personalized messages allows for scalable and impactful communication campaigns.
3. Social Media Amplification - The strategic use of shareable, personalized content on social platforms can significantly boost the reach and effectiveness of marketing initiatives.
Industry Implications
1. Retail - Innovative in-store and digital campaigns using AI can transform customer engagement and support local community efforts.
2. Technology - Advancements in AI and machine learning are driving new levels of personalization in digital communications and marketing.
3. Non-profit - The integration of advanced technologies in fundraising and awareness campaigns opens up novel methods to support and grow community projects.