The Old El Paso Street Market Meal Kits have been launched by General Mills in the UK exclusively at Tesco to provide consumers with a restaurant-quality way to eat their favorite meals from home.
The premium meal kits includes four varieties that consist of soft shell tacos and fajita styles to choose from, and come packed with savory sauces to drizzle directly onto the meals. The meal kits are an easy way for time-poor consumers to make premium meals from home without having to spend too much money, which makes them ideal for younger demographics like Millennials.
Explaining the new Old El Paso Street Market Meal Kits, Marketing Manager for Old El Paso at General Mills UK, Lindsay Hill, said, "We’ve developed this premium range to appeal to those with a millennial mindset in that they’re looking for meals that are of a style and quality that you would find in a restaurant, but can easily be made at home."
Street Fare Meal Kits
The Old El Paso Street Market Meal Kits are Convenient and Premium
Trend Themes
1. Premium Meal Kits - The Old El Paso Street Market Meal Kits offer a convenient and premium dining experience at home for time-poor consumers.
2. Restaurant-quality Meals - The meal kits allow consumers to enjoy restaurant-style meals in the comfort of their own homes.
3. Millennial-focused Offerings - The Old El Paso Street Market Meal Kits target younger demographics like Millennials who seek convenient and high-quality meal options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new opportunities to create and market premium meal kits that cater to consumers' desire for restaurant-quality experiences at home.
2. Convenience Retail - Convenience retail industry can tap into the growing demand for convenient, ready-to-cook meal solutions like the Old El Paso Street Market Meal Kits.
3. Food Delivery Services - Food delivery services can incorporate premium meal kits into their offerings to meet the needs of time-poor consumers who desire restaurant-quality meals without the hassle of dining out.