Stoli and Murder Inc partnered to create a new cocktail made with sustainable mixers. The sustainability initiative is based around three of Stoli's pillars: where the ingredients are sourced, how the company works with ingredients and rethinking waste.
The partnership has led to the creation of a new menu and beverage offered at Muder Inc's venue. The team created a drink that uses sustainably grown Peruvian Black Mint from Harvest London. Harvest London uses 95% less water and 100% renewable energy to grow its produce. Murder Inc then uses citrus husks from leftover juicing and infuses them with Stoli Lime to extract the bitterness from the pith and the oils from the skins. The No Waste Negroni is thus created and offered in reused Stoli glasses.
Sustainable Mixed Drink Initiatives
Stoli and Murder Inc Partnered to Create the No Waste Negroni
Trend Themes
1. Sustainable Cocktail Mixers - Opportunity to create more sustainable mixers for cocktails by using eco-friendly ingredients and production methods.
2. Waste Reduction in Cocktails - Innovative ways to reduce waste in creating cocktails can lead to new drink ideas and improved sustainability initiatives.
3. Sustainable Cocktails - Creating cocktails with sustainable ingredients and production methods can attract eco-conscious consumers and lead to a positive brand image.
Industry Implications
1. Hospitality Industry - Hotels, bars, and restaurants can adopt sustainable cocktail initiatives to attract eco-conscious consumers and improve their brand image.
2. Beverage Industry - Beverage companies can explore sustainable cocktail initiatives, such as sustainable mixers, to diversify their product offerings and appeal to eco-conscious consumers.
3. Agriculture Industry - Eco-friendly farming and production methods can create opportunities for sustainable cocktail ingredients and contribute to a more sustainable agriculture industry.