Los Angeles-based mixologist Elana is the creator of Stir and Strain, a lifestyle blog that shares craft cocktail ideas and food pairing options while giving readers the best tips on bitters, garnishes and even cocktail-making tools.
In addition to its beautifully photographed cocktail creations, Stir and Strain also features craft cocktail reviews from founder Elana who tries out some of the best bars in her home town of Los Angeles along with others she encounters during her travels.
This mixology lifestyle blog illustrates the vast creativity needed to create craft cocktails. Furthermore, the online platform is a place for founder Elana to showcase her creative work and her passion for carefully crafted and artisanal beverages which are hand-crafted using only the best of ingredients.
Mixology Lifestyle Blogs
Stir and Strain Shares Craft Cocktail Recipes and Meal Pairings
Trend Themes
1. Craft Cocktail Creations - A trend in the mixology industry where bartenders and mixologists are creating unique and artistic craft cocktails.
2. Online Beverage Platforms - A trend in the digital space where lifestyle blogs and websites are dedicated to sharing cocktail recipes, reviews, and tips.
3. Artisanal Beverage Movement - A trend in the beverage industry where consumers are seeking high-quality, hand-crafted beverages made with premium ingredients.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to develop and market artisanal drinks, catering to the demand for craft cocktails.
2. Hospitality Industry - Opportunity for bars, restaurants, and hotels to showcase their mixology skills and offer unique and creative craft cocktails.
3. Digital Media Industry - Opportunity for online platforms and lifestyle blogs to provide valuable content and resources for cocktail enthusiasts and aspiring mixologists.