Coca-Cola is no stranger to spectacular marketing tactics, and its latest work spotlights the upcoming Starlight flavor featuring the help of PacSun. Dropping for the Spring/Summer 2022 season, the duo launched a set of menswear silhouettes that include swim shorts, pullover sweaters, and graphic tees.
The design language is rooted in a galactic theme, seen detailing the apparel in the seasonal range. This includes Coca-Cola's brand logo imagined as a colorful globe and the words 'Taste A New World' alongside it. The color palette is just as dreamy, with rich hues of navy blue, purple, and black to represent the galaxy themes. A notable item in the capsule includes the re-interpreted Promo Tee that nods to the 80s embodying the look of a vintage concert tee.
Soda Flavor-Commemorating Apparel
Coca-Cola Works with PacSun to Launch its Starlight Flavor
Trend Themes
1. Galactic-themed Apparel - Opportunity for clothing brands to incorporate space-inspired design elements in their products, as seen with Coca-Cola’s Starlight flavor commemorating collection.
2. Branded Apparel Collaborations - The success of Coca-Cola and PacSun's collaboration shows the potential for other companies to partner with fashion brands to create limited edition collections that generate buzz.
3. Retro Nostalgia Apparel - The re-imagined vintage concert tee trend seen in Coca-Cola's Starlight collection offers opportunities for brands to tap into consumer nostalgia and create unique apparel designs.
Industry Implications
1. Beverage Industry - Beverage companies can collaborate with fashion brands to launch limited edition commemorative collections that build brand recognition and increase product sales.
2. Fashion Industry - Fashion brands can partner with other industries to create unique and innovative products that resonate with consumers and expand their customer base.
3. Marketing Industry - The success of Coca-Cola's collaboration with PacSun highlights the potential for marketing agencies to facilitate collaborations between brands, boosting brand recognition and generating buzz around new products.