Budweiser, the massive American beer brand, has partnered with the streetwear designers at Been Trill to release a new line of winter clothing, available at PacSun. The clothing includes various iterations of Budweiser's logo, as well as other beer-themed imagery like cans and bottles.
There are many different items of clothing available through PacSun. The Budweiser line includes items like baseball caps, toques, both short- and long-sleeved t-shirts, and even accessories like socks and pins. Generally, the focus of the line is to highlight the potential vintage appeal of Budweiser, considering that the beer brand has been popular in the US for decades.
Though the Budweiser line is indeed beer-themed, young people (who are below the legal drinking age) are the target audience.
Beer-Branded Streetwear
Budweiser and Been Trill's Winter Clothing Line is Available at PacSun
Trend Themes
1. Beer-branded Streetwear - The rise of streetwear and branded fashion merchandise may lead to new opportunities for beverage companies to increase brand recognition among young people.
2. Vintage Revival - Creating clothing lines with a vintage appeal is a trend beverage companies can leverage to tap into nostalgia marketing.
3. Licensing Partnerships - More beverage (and other) companies may start partnering with designers and brands to create unique product lines and increase revenue streams.
Industry Implications
1. Apparel - As more beverage companies venture into creating clothing lines, apparel industry players need to rethink their strategies to avoid being cut out of the market.
2. Beverage - Introducing branded fashion merchandise appears to be a promising way for beverage companies to increase their reach and brand recognition among young people.
3. Design - Designers and artists can explore opportunities to partner with beverage companies to create unique pieces of clothing and accessories with beverage-themed designs.