Starbucks recently announced the Starbucks Rewards Visa Card as an ultra-convenient new way for the chain's rewards loyalty program members to earn and enjoy their accumulated Starbucks Stars points.
The $49 annual fee credit card gives people the chance to instantly earn Gold status at Starbucks, which entitles them to perks such as birthday rewards, access to mobile order and pay, as well as double-star days. Additionally, cardholders will earn one Star for every $4 spent and three Stars for every dollar spent at Starbucks.
As well as being able to enjoy a range of other benefits, Starbucks Rewards Visa Card users will also be treated to curated "Barista Picks" throughout the year, which will help cardholders discover a range of food and drink items from Starbucks.
Coffee Chain Credit Cards
The Starbucks Rewards Visa Card Helps Customers Earn Rewards Faster
Trend Themes
1. Credit Card Loyalty Programs - The success of the Starbucks Rewards Visa Card shows that launching a credit card as part of a loyalty program can be a lucrative opportunity for businesses.
2. Partnering with Banks - Partnering with a bank to create a co-branded credit card can provide a win-win situation for businesses, as the bank gains new customers and the business gains increased customer loyalty.
3. Gamification of Loyalty Programs - Incorporating elements of gamification, such as double-star days, can make customers feel more engaged and incentivized to participate in loyalty programs.
Industry Implications
1. Retail - Retail businesses can benefit from creating credit card loyalty programs that incentivize customers to make purchases and earn rewards points.
2. Financial Services - Financial services companies can partner with businesses to create co-branded credit cards that provide added value to customers and attract new ones.
3. Food and Beverage - Food and beverage companies can create loyalty programs that incentivize customers to make repeat purchases and offer personalized recommendations, like the 'Barista Picks' offered by the Starbucks Rewards Visa Card.