Starbucks Protein Drink with Coffee is the brand's latest addition to its ready-to-drink (RTD) range in the UK that's crafted with the protein coffee (proffee) refreshment and convenience in mind. The drink is crafted with the Starbucks Arabica Coffee that's infused with 20-grams of protein in every bottle to give it a satisfying nutritional profile for consumers to enjoy. The product comes in three flavors including Caffe Latte, Caramel Hazelnut and Chocolate Mocha, which each come in 330ml bottles priced at £2.75 each.
Head of Beverages at Arla Adam Hacking spoke on the Starbucks Protein Drink with Coffee saying, "We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that. We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers. Now they can enjoy it with the same great taste as our chilled coffee."