Japanese automaker Toyota has partnered with creative agency Starbase and Medicom Toy to launch a new line of BE@RBRICKs figurines called 'Drive Your Teenage Dreams.' The new toy offerings reimagine Toyota vehicles as action figure-like characters,
The new Toyota-branded BE@RBRICKs are delivered in a matte white colorway with a black gloss finish on the feet and hands. Meanwhile, Totoya logos and motifs are printed onto the figurine's back and chest, while the new "Drive Your Teenage Dreams" tagline is featured on the back of their heads. In addition, the collaboration features a bespoke Toyota HiAce van, which has been turned into an on-the-go pop-up store, sneaker customization hub, and mobile recording studio.
The limited-edition BE@RBRICK TOYOTA White 100% & 400% set is currently available for purchase on the YEN TYOWN MARKET website.
Car-Branded Toy Collectibles
Toyota and Starbase Unveil New 'TOY_OTA' BE@RBRICKs
Trend Themes
1. Brand Collectibles - The rise in toy collectibles featuring popular brands presents opportunities for businesses to partner with creative agencies to leverage their brand identity.
2. Pop-up Stores - The use of on-the-go pop-up stores provides customers with an interactive, personalized and unique shopping experience.
3. Customization Hubs - The use of mobile customization hubs attracts target customers who are looking for personalized services, and brings convenience and accessibility to customers.
Industry Implications
1. Automotive - The launch of branded collectibles provides an opportunity for automakers to expand their brand identity, reach new customers and generate additional revenue streams.
2. Toy Manufacturing - The trend towards brand collectibles presents an opportunity for toy manufacturers to partner with popular brands and tap into their loyal consumer base.
3. Sneaker Retail - Partnering with brands to offer customization services through pop-up stores and mobile hubs can help boost engagement and sales in the sneaker retail industry.