The Wye Valley and Forest of Dean are now using a fun Star Wars promotion to draw people to the area.
Now that it's been revealed that some of Star Wars: The Force Awakens was filmed in these regions, it's estimated that the area will rake in millions of dollars from tourism alone. In anticipation of this, the tourist board created a fun film featuring surfers in Stormtrooper wetsuits surfing down the Severn Bore.
The latest addition to the sci-fi franchise has provided plenty of opportunity for brands to create inventive in-store shopping displays, branded products, collaborations, as well as great publicity stunts like these to remind of special links that the film shares with the real world.
Sci-Fi Surfing Stunts
These Surfers in Stormtrooper Suits Draw Attention to Movie Locations
Trend Themes
1. Film Tourism - Opportunity for regions to promote their locations featured in popular films and attract tourists.
2. Branded Collaborations - Opportunity for brands to create partnerships and collaborations to capitalize on the popularity of a film franchise.
3. Inventive Shopping Displays - Opportunity for brands to create unique and immersive shopping experiences inspired by a film franchise.
Industry Implications
1. Tourism - Tourist destinations can leverage film locations to attract visitors and boost local economies.
2. Retail - Retailers can partner with film franchises to create exclusive merchandise and engaging shopping experiences.
3. Entertainment - Entertainment companies can capitalize on the popularity of a film franchise by creating unique experiences or events.