Incogmeato and MorningStar Farms have been named the first-ever official plant-based protein of the NFL franchise and fans at Levi's Stadium can now enjoy plant-based stadium food. The stadium is introducing "a new menu of next-generation plant-based protein that looks, cooks and tastes just like the real thing," and it includes burgers, brats and sausages that are powered by plants.
To make sure that plant-based food is accessible to all, Incogmeato and MorningStar Farms, as well as the 49ers and Feeding America are bringing more options to food banks. For every field goal scored by the 49ers, the brand will be donating 30,000 Incogmeato Chik'n Tenders (up to one million tenders) to local Feeding America food banks.
Plant-Powered Stadium Foods
The NFL Now Has an Official Plant-Based Protein
Trend Themes
1. Plant-based Stadium Foods - The introduction of next-generation plant-based proteins at Levi's Stadium as the official protein source of the NFL presents an opportunity for plant-based meat companies to partner with other sports franchises.
2. Increased Access to Plant-based Protein Through Donations - Incogmeato and MorningStar Farms' partnership with the 49ers and Feeding America to donate Incogmeato Chik'n Tenders for every field goal scored presents an opportunity for other plant-based brands to partner with non-profit organizations and increase accessibility to plant-based protein.
3. Growing Popularity of Plant-based Diets in the Sports Industry - The NFL's decision to introduce plant-based alternatives as the official protein source shows a growing trend towards plant-based diets and presents an opportunity for plant-based meat companies to expand into the sports industry.
Industry Implications
1. Plant-based Meat Companies - The partnership between the NFL and plant-based meat companies presents an opportunity to further develop plant-based meat alternatives as the demand increases.
2. Sports Franchises - The introduction of plant-based options as an official protein source of the NFL presents an opportunity for sports franchises to partner with plant-based meat companies and incorporate more plant-based options into their menus.
3. Non-profit Organizations - The partnership between Incogmeato, MorningStar Farms, the 49ers, and Feeding America to donate plant-based tenders presents an opportunity for other non-profit organizations to partner with plant-based meat companies and increase accessibility to plant-based protein.