As an alternative to chews and dried bites, Rigby launched a squeezable dog treat in resealable pouches, and according to the brand, it's the first high-value lickable dog treat on the market.
"Lickable treats are the best-kept secret in the professional dog world," says Nick Carrel, co-chief executive officer and founder of Rigby Pets. "The convenience of the resealable, no-mess pouch makes it easy to bring Rigby everywhere your dog goes, it’s super-high-value, which is the perfect training tool to hold the dog’s attention and guide them in any situation."
Fueled by all-organic ingredients and no fillers or preservatives, the pouches share chicken and beef flavors with nourishing additions like sweet potato, spinach, butternut squash, peas and olive oil. More flavors are set to be added to the lineup soon.
Squeezable Dog Treats
Rigby's Lickable Dog Treats are Packaged by the Pouch
Trend Themes
1. Squeezable Pet Treats - The introduction of squeezable pet treats provides a novel way to reward and train pets, combining convenience and nutrition.
2. Organic Pet Food - Incorporating all-organic ingredients, this trend in pet food focuses on enhancing the health and wellness of pets, appealing to health-conscious pet owners.
3. Resealable Packaging - The use of resealable pouches in pet treats offers a mess-free and portable solution, catering to pet owners who value practicality and hygiene.
Industry Implications
1. Pet Food - Pet food industry is innovating with the creation of high-value, lickable treats that combine convenience and health benefits.
2. Packaging - The packaging industry is seeing advances with the development of resealable, portable pouches for pet treats, enhancing user experience.
3. Health & Wellness - Health and wellness sectors are expanding into the pet market by promoting all-organic, preservative-free food options for pets.