The Spritz Society Pickle by Claussen canned cocktail formulated with the namesake food in mind to provide consumers with a delicious option to try out this summertime. The cocktail features a sparkling wine base that's infused with the refreshing flavor of pickle, which is sure to be a hit amongst adventurous consumers seeking out an alternative to fruit-flavored libations this summertime. The cocktail comes on the heels of the pickle-flavored cocktail from Spritz Society created last year as an April Fools Day prank.
Founder and CEO of Spritz Society Ben Soffer spoke on the Spritz Society Pickle by Claussen canned cocktail saying, "Nearly a year after launching this idea as an April Fools' joke and continuing to get requests for a pickle flavor daily, we are thrilled to be teaming up with Claussen® to bring Pickle to life. Knowing that Claussen® also prioritizes high-quality and premium ingredients made them the perfect partner for this collaboration and we are so excited for everyone to try it!"
Pickle-Flavored Canned Cocktails
Spritz Society Pickle by Claussen is a Sparkling Wine Cocktail
Trend Themes
1. Pickle-flavored Canned Cocktails - Opportunity for companies to explore innovative flavor combinations in canned cocktails, appealing to adventurous consumers.
2. Alternative Fruit-flavored Libations - Growing demand for non-traditional fruit flavors in libations creates an opening for beverage companies to develop unique and refreshing options.
3. April Fools' Jokes Turned Real Products - Increasing trend of turning playful pranks into real products that capture consumer interest and generate excitement.
Industry Implications
1. Beverage - Beverage companies can experiment with new flavors and combinations to create disruptive canned cocktails that cater to evolving consumer tastes.
2. Food - Food companies can innovate by exploring unconventional flavor profiles to create unique infusions for cocktails, tapping into the growing demand for adventurous libations.
3. Marketing - Marketing companies can capitalize on the trend of turning April Fools' jokes into real products by leveraging playful campaigns to generate buzz and engage consumers.