MIJO Healthcare developed an innovative new vitamin brand called VitSpritz that shares oral spray vitamin supplements as an alternative to solid tablets that are best swallowed with a swig of water.
The mess-free, pocket-sized spray bottles are ideal for on-the-go use, as a quick spritz of VitSpritz Vitamin B12 is beneficial for boosting one's energy levels, while the VitSpritz Adult Multivitamin provides a convenient way to get a dose of Vitamins A, B6, C and D3 from a sugar-free, no-calorie orange-flavored formula that's suitable for vegetarians.
With an increasing number of crossovers happening between the vitamin and beauty categories, VitSpritz also offers a Biotin Beauty spray that helps to support healthy hair and glowing skin as part of what it calls a "one-second beauty routine."
Portable Vitamin Sprays
VitSpritz Offers Convenient Oral Spray Vitamin Supplements
Trend Themes
1. Oral Spray Supplements - Opportunity for other vitamin brands to develop oral spray supplements as a convenient alternative to traditional tablets.
2. Portable Wellness Products - Opportunity for other wellness brands to develop portable products for on-the-go use, such as vitamin sprays.
3. Crossover Products - Opportunity for more crossover products between different industries, such as the combination of vitamin and beauty categories in VitSpritz's Biotin Beauty spray.
Industry Implications
1. Vitamin Supplements - Vitamin supplement companies can consider developing their own line of oral spray supplements to appeal to on-the-go consumers.
2. Wellness Products - Wellness companies can capitalize on the growing demand for portable products by developing their own line of on-the-go supplements or other wellness products.
3. Beauty Products - Beauty companies can consider developing products that combine both beauty and wellness benefits, such as VitSpritz's Biotin Beauty spray.