Chipotle is giving fans the chance to gamify their orders with a new sports predictor challenge called Free Delivery Monday Matchup. The experience is designed to take "quarantine viewing (and eating) to the next level" and do so by giving people the chance to get free burritos for a year.
Chipotle Rewards members have the opportunity to predict the final score of the sporting event selected by Chipotle and enter their final score prediction. If their prediction turns out to be right, the Chipotle Rewards member will be entered for their chance to win a year's worth of free burritos into their Chipotle Rewards account the next day. As the challenge is going on for a few weeks, Chipotle will be selecting multiple winners, giving fans the chance to gamify their meals and potentially enjoy some in the future for free.
Gamified Food Orders
Chipotle's Free Delivery Monday Matchup is a Sports Predictor Challenge
Trend Themes
1. Gamification Marketing - Implementing gamification challenges in marketing strategies can increase customer engagement and brand recognition.
2. Predictive Analytics - Utilizing predictive analytics to improve personalized customer experiences can lead to increased customer loyalty and retention.
3. Digital Loyalty Programs - Incorporating digital loyalty programs can incentivize customers to become repeat buyers and contribute to a business's success.
Industry Implications
1. Fast Food Industry - Gamification challenges can increase foot traffic and revenue in the fast food industry.
2. Sports Industry - Collaborating with the sports industry to offer gamification challenges can increase brand exposure and customer engagement.
3. Marketing Industry - Providing gamification strategies and predictive analytics services for businesses can improve customer loyalty and revenue growth.