Professional NBA player Michael Jordan, along with his son Jeffrey, has launched a new platform called 'Heir' for sports NFTs. This platform is the first venture of 'Heir Inc.,' the company that the Jordan family founded. This platform is meant to foster a digital community of sports fans through curated collectibles, experiences, and events. Users on the Heir platform will be able to purchase NFTs that are tied to various benefits, as well as join 'Huddles,' which are membership-based groups of users that unlock additional rewards.
One significant element of these Huddles is the potential that they hold to become ultra-exclusive. Membership to a Huddle is gained through the purchase of an NFT, and as such, huddles have a limited amount of maximum members. If a new member would like to join a Huddle that is full, they must purchase a corresponding NFT from an existing member. On top of this, athletes have a chance to foster their own fanbases and grow on this platform. Athletes will be able to have a Huddle dedicated to them and will be able to sell exclusive NFTs on this platform while earning a fraction of every transaction made around their Huddle or NFT sales.
Athlete-Owned NFT Platforms
Michael Jordan Debuted 'Heir' to Bring NFT Experiences to Sports Fans
Trend Themes
1. Athlete-owned NFT Platforms - Athletes creating their own NFT platforms to engage with their fanbase.
2. Ultra-exclusive Membership Huddles - Creating scarcity through limited membership NFT-based Huddles.
3. Monetizing Exclusive Athlete Nfts - Selling exclusive NFTs curated by athletes to their fans.
Industry Implications
1. Sports Industry - Professional athletes and sports teams using NFTs to engage with fans and monetize their brand.
2. Blockchain Industry - New opportunities for blockchain technology in creating and selling NFTs.
3. Collectibles Industry - Using NFTs to create new and unique digital collectibles for fans.